tamara@gtm:~$ cat topics/gtm-engineering.txt
What is GTM engineering?
Building go-to-market the way you would build software.
A GTM engineer works between marketing, sales and code, and builds the systems that connect them: how leads are found, researched, scored, sent to the right person and measured.
The role exists because most things holding growth back are operational rather than creative. Leads sit unanswered for hours, CRM data is incomplete, and nobody can say which channels actually work. Those are all problems you can fix by building something.
Systems that get a good lead to the right rep in minutes. Research pipelines and AI agents that keep 60,000 accounts up to date. Models that show which marketing spend actually leads to revenue.
The test is always the same. Did it change a number the business cares about, like response time, conversion rate or how efficiently money is spent?
AI has made this more urgent. Agents can now do research and sorting work that used to take a team of people, but only if someone connects them to the rest of the stack properly. That connecting work is the job.